All About Water

Stone archway over calm blue water.

A Personal Connection

Our love of water recreation and water environments knows no bounds. We have chosen to feature pictures of some of our favorite places. We have had the good fortune to travel to beautiful places. And while we are grateful for those experiences, we also make a point of appreciating the water close to home, too. If you can’t get to some far off water destination, go to your nearest stream, river, pond, or lake. Take in the natural beauty there. There is simply something special about being close to water, even little, local water. (Picture was taken on Lake Superior at Pictured Rocks National Lakeshore, Michigan.)

Forested river with rapids and rocks.

Our Brand Philosophy

At All About Water, we believe that water is not just a resource. We believe that our lives are enriched when we have access to and spend time on or near water. These beliefs drive our commitment to making water a central part of our brand’s philosophy. (Picture was taken at Cullasaja River Gorge in the Nantahala National Forest near Highlands, North Carolina.)

Neglected Water Quality

In today’s world, the importance of water quality has never been more crucial, yet it is often neglected. At All About Water, we recognize this disparity and strive to be part of the solution. We’re not just about selling merchandise. We are committed to water conservation; we aim to contribute, even if only in a small way, to the greater cause of water quality preservation. (Picture is beautiful Glen Lake, Leelanau County, Michigan.)

Blue lake with green trees and sky.

Advocating for
Water Conservation

Water conservation is more than a buzzword for us; it’s a core value. With serious water conservation issues prevalent nationwide, particularly in our beloved Michigan, Kentucky and Florida, we are determined to advocate for responsible water usage. Our dedication extends beyond recreation to the preservation of this precious resource for future generations. (Picture was taken on Bonita Beach, Bonita Springs, Florida.)

Sunset over the ocean with a bird.
Man on beach looking at sunset over water.

Health & Sustainability

As someone who has faced the challenges of skin cancer, sun protection isn’t just a recommendation; it’s a personal commitment. This dedication extends to our product line, Additionally, our sourcing practices, including shirts made from recycled plastic water bottles and eco-friendly packaging choices, underline our commitment to sustainability in every aspect of our business. (That’s me, Jeff. Picture was taken at Good Harbor Bay, Sleeping Bear Dunes National Lakeshore, Michigan.)

Join the Movement

With All About Water, you’re not just embracing a brand; you’re joining a movement that celebrates the beauty of water, advocates for its preservation, and strives for a sustainable future. (Picture was taken just offshore from the Lake Michigan overlook on the Pierce Stocking Scenic Drive, Sleeping Bear Dunes, Michigan.)

People kayaking in front of a sandy hill.