All About Water

Feel Good Style

Style you can feel good about. Style that feels good on you. Shirts, Hats & Accessories

Kiteboarding on a sunny, breezy day.


(Photo taken in East Arm of Grand Traverse Bay, Michigan.)

Man smiling while wakeboarding on a wave.

A Personal Connection

(Photo was taken on the Gulf of Mexico, Naples, Florida. Clowning around doing an imitation of the Silver Surfer.)

What is All About Water®?

All About Water®

is a lifestyle brand for those who love water recreation and care about water conservation.

In short, All About Water is for those who are (drum roll, please!) - All About Water. If you love water recreation or care about water conservation, we hope your visit here is the start of a wonderful relationship. At All About Water, we're water enthusiasts dedicated to bringing you apparel and other products that may enhance your outdoor experiences. Thank you for stopping by.

Kayakers paddling on a lake by a cliff.

Sustainably Made

Dress comfortably with our SPF shirts crafted with the finest recycled performance fibers from Repreve®. Discover sustainability at its finest, where each shirt embodies the transformation of approximately 16 plastic bottles into Feel Good Style™. (Picture was taken near the Pyramid Point overlook, Sleeping Bear Dunes National Lakeshore, Leelanau County, Michigan.)

A young girl kayaking on a calm lake.

Our Commitment

At All About Water, we are on a journey toward a sustainable future. While not every product is there yet, our mission is clear – to provide Feel Good Style™ alternatives without compromising quality. Our SPF/UPF shirts include recycled fibers. We offer short sleeve t-shirts made from cotton and 40% recycled fibers. We even have trucker hats that are also made from recycled polyester and organic cotton. (Picture was taken on Northport Bay, Leelanau County, Michigan.)